| Course Code | Name | Course Description |
| MKT7000-8 | Strategic Service Marketing | This Doctoral level course will prepare Learners in the understanding of service marketing theory. These concepts provide the foundation necessary to examine the components of formulating service dominant logic. Through investigative research, aspects of theory development are identified and new theories are formulated. The research work developed through this course is suitable for an initial concept paper, research study, or for journal publication in order to further prepare the doctoral Learner. |
| BTM7102-8 | Business Research Methodology | This Doctoral level course provides students with an overview of the research process, and an opportunity to learn about business research methodology and the components of a dissertation. The course will also provide the student with the opportunity to identify and develop a research topic, define a research problem, describe the purpose of the research study, and establish associated research question(s). The student will prepare a Topic Paper and a preliminary annotated bibliography for the dissertation topic in the Signature Assignment. |
| MKT7001-8 | Strategic Sales Force Management | This doctoral course explores how to define consumer responses to fit market targets and investigates market segmentation to improve overall goal performance.
The role of the sales force is expanding greatly as a result of economic and competitive pressures and social and cultural changes in markets. Salespeople are often engaged in consultative relationships with their customers. The Learner will explore strategic sales force management issues, organizing, staffing, and training a sales force, directing sales force operations, including the analysis of motivational issues, sales planning, and evaluating sales performance. In addition, the ethical and legal responsibilities of sales managers will be covered. A variety of learning methods, including case studies will prepare Learners for career opportunities in sales force management. |
| BTM7103-8 | Research Design | In this course, the student acquires the basic skills necessary for the interpretation and application of quantitative, qualitative, and mixed methods research. The student will examine the formal research process carefully, with an emphasis on practical applications and skill development. Critical concepts and principles intrinsic to research paradigms, study designs, and methods of inquiry are presented to empower the student’s ability to formulate and respond to research questions. The resources listed below from the Northcentral University Dissertation Center are critical resources throughout the whole research process – students are highly encouraged to become deeply familiar with the resources from the Northcentral University Dissertation Center. |
| MKT7002-8 | Customer Relationship Management Strategies | The manner in which a company develops and manages customer relationships has evolved over the past two decades. This Doctoral level course explores strategies to develop and align customer, channel, brand, and relationship strategies to ensure that Customer Relationship Management (CRM) projects are effectively managed. Customers’ needs, preferences, and behavior are analyzed so that the insight gained can be utilized to design better ways of interacting with customers or market segments. CRM strategies in communications, government, manufacturing, resources, and retail are examined. CRM processes are analyzed to determine the impact on the overall profitability of the company. |
| MKT7003-8 | Advertising and Promotion Strategies | Changes in industry, business operations and consumer behaviors lead to transformations in advertising and promotion. This course focuses on the effective use of integrated marketing communications programs and processes. Learners will analyze the communications process, evaluate objectives and budgeting for promotional programs, explore creative strategies for planning and developing advertising, measure the effectiveness of promotional programs, and examine regulatory issues and the social, ethical, and economic aspects of advertising and promotion. A variety of learning methods including case studies, research papers, and promotion plans prepares Learners for numerous career opportunities in marketing communications and advertising |
| BTM7106-8 | Quantitative Research Design | This course provides students with the skills essential for designing experimental, quasi-experiment, and survey studies; analyzing the data collected in these studies, and interpreting the results of data analyses. Students will explore designs and statistical techniques to use with their envisioned dissertation research. |
| MKT7100-8 | Consumer Behavior Theory and Practice | This doctoral course explores how to define consumer responses to fit market targets and investigates market segmentation to improve overall goal performance. Customer behavior theory examines the applications of creating theoretical constructs incorporating marketing dominant logic, customer lifetime value models, and new analytical methods to develop and design consumer response systems. Customer loyalty and satisfaction are measures to help assess impacts of various new marketing strategies using techniques and scales to create improved consumer results. Developing new promotional methods for practical customer practice provides marketing professionals advanced tools to design enhanced service performance and tangible sales programs. |
| BTM7109-8 | Planning Dissertation Research in Business | Students in this course will begin the process of writing a dissertation for a research or professional doctorate. The course will address the University dissertation process and aids to successfully complete a dissertation, including self-care and time management. |
